TJC Media Ventures is a commercial subsidiary of The Jockey Club that oversees the new-fan development activities, primarily under the “America’s Best Racing” (ABR) brand. The company uses a multi-media strategy that involves traditional media outlets, television and mobile technologies as well as social and digital media to introduce new and casual fans to the vibrancy of the sport.
Through americasbestracing.net, ABR increases the profile and visibility of North America’s best Thoroughbred racing events, with a focus on the sport’s lifestyle and competition.