| Tuesday, September 21, 2010 | Contact: Bob Curran Jr. (212) 521-5326 |
| Tattoo Lookup Now Available on Registry Mobile | |
Tattooed but unknown Thoroughbreds can now be identified from the convenience of a smart phone following the integration of Tattoo Lookup into Registry mobile, the platform that enables owners and breeders to access The Jockey Club’s Registry from their mobile device, it was announced today by Matt Iuliano, The Jockey Club’s executive vice president and executive director. Tattoo Lookup, a component of The Jockey Club’s Tattoo Identification Services™, enables Interactive Registration (IR) customers to enter a tattoo number and receive the matching Thoroughbred’s name, year of birth, color, sex and dam’s name. Each successful lookup also includes a link to its mobile.equineline.com Five-Cross Pedigree. “We identified the need for a mobile capability when we saw the exceptional response to the desktop version,” Iuliano said. “Tattoo Lookup has been accessed more than 218,000 times since its launch in April 2009,” said Andrew Chesser, customer service coordinator for The Jockey Club. “Ongoing dialogue with our customers and with representatives of retirement organizations leads us to believe that Tattoo Lookups will grow exponentially with the mobile service now available.” “The ability to look up tattoo numbers on a mobile device will be extremely useful for rescue and retirement organizations and will surely aid in the identification of Thoroughbreds” said Erin Crady, executive director of Thoroughbred Charities of America. According to Diana Pikulski, executive director of the Thoroughbred Retirement Foundation, “This is the most useful innovation yet for the retirement/rescue community. More often than not, we are at auctions or in the ‘field’ trying to identify horses and make instant decisions and plans for the horse’s welfare.” Registry mobile was launched in August providing access to the Online Names Book and the list of recently released names. To access Registry mobile, simply go to mobile.registry.jockeyclub.com or click on the link found at registry.jockeyclub.com. The Jockey Club, founded in 1894 and dedicated to the improvement of Thoroughbred breeding and racing, is the breed registry for North American Thoroughbreds. In fulfillment of its mission, The Jockey Club provides support and leadership on a wide range of important industry initiatives and it serves the information and technology needs of owners, breeders, media, fans and farms, among others. Additional information is available at registry.jockeyclub.com. | |